Alright, let's talk about making a real splash at that upcoming trade show! You've invested time, energy, and resources into your booth, your team is ready, and you're geared up to connect with potential clients and partners. But in the bustling environment of a large trade show, how do you truly capture attention and leave a lasting impression? The answer, my friend, is video. Imagine this: attendees are walking the crowded aisles, a sea of static displays and brochures. Sud

Disclosure: When you buy something using some of the links below, we may earn a small commission at no extra charge to you. Empire Studios does not accept money for editorial gear reviews or recommendations. In-person facility tours have been a staple of the sales process for prospective customers forever. It’s a fantastic way for them to see an unfiltered, real look at how you operate, the actual scope you have, and is a chance to literally kick the tires on your company. Ho

So you’re interested in learning more about live-streaming for an upcoming trade show. Excellent. It’s a relatively new technology that’s only become widely available to the masses over the last few years, but with an increasingly all-digital landscape, it’s only gaining steam. Thankfully, it’s not difficult to produce a straightforward live stream with the tools that are out there today. In this article, we’ll be introducing you to three tiers of live-streaming, or three lev

With NPE quickly approaching, and NPE+’s preview beginning even sooner, I’ve compiled a list of the top 5 types of video you should have for the new digital platform. If you haven’t already, check out this article here to get a crash course on NPE+ and why you should take advantage of the platform as much as possible. And a quick word on why you should listen to us at all… Empire Studios has been creating video content for some of the most recognizable brands in the plastics

If you’ve never had a video professionally filmed at your business before, you might have some questions as to what you can expect on the day. While every crew and each project is different, here is a pretty good guideline for how things are likely to go down. I’ll be using terminology relating to a manufacturing facility, but it’s a very similar process across most industries. With that said, let’s jump in. If you’re working with an experienced crew, pre-production has alr

Whether you’re looking to create a video for your company or to enhance your personal brand, it needs to be quality. The quality of your video content is a direct representation of the quality of your company or of you… or at least that’s what’s perceived by the audience, and perception is reality. When I say “quality,” I am not only talking about the obvious – things like camera, lighting, audio, editing, etc… I’m talking about the story. Do you have a good narrative to tell

All of my current clients have one thing in common: they all understand the power of video in their marketing and communication efforts, and all embrace it as much as they can. To me, it’s so obvious how critical that quality video content is to a company or brand’s image. That’s why it’s shocking to discover how few businesses even have a line item on their marketing budget for video. I don’t mean that they consciously decide, “For this quarter, let’s not spend anything on

There’s no denying that video marketing is a powerful tool in your inbound marketing strategy. Having a video for your company or brand is like having an employee talking about you, 24 hours a day, 365 days a year, leading prospects further along the buyer’s journey. So how do you go about creating content? Where do you start? You start with a purpose. First, identify your goals. Are you looking to increase business overall? Or are you focusing on one specific product or serv

It’s crossed the mind of any small business owner or CEO: “What if someone says something negative about my brand on social media?” Let me clear things up for you. If you’re a B2C business, it’s not IF but WHEN this happens (This doesn’t mean B2B businesses are immune, but it’s far less common than when you’re marketing towards the population at large). The comment could be a disgruntled customer, a misinformed busybody (yes, I said “busybody”… I’m bringing it back) or even

I just posted a video where I get real for a minute about marketing budgets without video. I also provide some real numbers on the cost of video content, and some suggestions you can jump on TODAY if you’re serious about making the (I know I’m biased but I mean it — smart!) decision to start creating video for your company or brand. Without further ado: [This is part of a larger series, where we go over the results of the top 5 reasons why companies aren’t investing in video

Empire Studios conducted a one-question survey this past September, asking business owners and those heavily involved with their company’s marketing to let us know…what is the one thing holding them back from jumping into video marketing? 105 responses were received from across the United States, from large corporations to non-profits. If you’d rather watch a video and not read this, click on the below video, otherwise the results are just a short scroll away. Here are the r

Every once in a while, a client gives us total free reign to create whatever content we want, as long as it’s engaging for their audience. Yushin America — a major robotics company — gave it to us, and we gave them the fan favorite “Eddie the Robot” character. Good things can happen when thinking outside the box, and a client who gets that is always a lot of fun to work with. The spring of 2012 was unbearably hot in Orlando, especially when you were shoveling snow only a few